Jassen Bowman EA
Jassen Bowman EA

If they’re broke, how can a tax resolution client afford my fee?

This is the inevitable question.

On every webinar, every Tax Resolution Fast Start Boot Camp, every open Q&A call, and via numerous emails, this is the #1 most frequently asked question in the tax resolution universe.

As such, I figure it’s about high time that I write out a formal response that I can refer folks to in the future.

So if you sent me an email or otherwise posed this question, and I sent you here, welcome, and know that you are not alone. 🙂

First, I’ll give you the short answer: People find the money to pay for what’s important to them.

Here in the United States, the wealthiest nation in human history, there is no shortage of money. Money is literally everywhere. Compared to most other countries, and most other times in history, money is also relatively easy to get.

“Pfttt!” I hear some readers saying. But statistically speaking, it’s true. Here in America, even our lowest income earners make more money in a year than billions of people around the world make in 5 or 10 years.

But money here doesn’t just come from earned income. We also have one of the greatest credit facilities in the world (be that for good or bad). Many people (not everybody, but most), can tap into credit almost at will, and many people do exactly that in order to obtain the money to pay for what matters most to them.

Starting to make sense?

What you’ll find when you start doing tax resolution work is a very simple truth: People had the money to pay their taxes, they simply chose to do something else with the money instead. This is where tax debts come from in the first place.

Many times, people are using their tax money to support a lifestyle that is more grandiose than they should be. This applies equally across the socioeconomic spectrum, by the way. People making $25,000 per year can wind up with a tax debt just as easily as people making $250,000 per year.

So, the money is flowing through them, they’re just not doing with it what they’re supposed to be doing with it (in the eyes of the IRS, that is).

By the way, if you don’t believe me in regards to this matter, I’d encourage you to take the Trailer Park Challenge. This challenge doesn’t involve a bucket of ice water or … Continue reading

The Complete 30-Day 941 Tax Resolution Marketing Challenge, All On One Page

Many readers have requested that I consolidate links to all 30 days of the 941 Tax Resolution Marketing Challenge on to one page so that it’s easier to find them all.

Well, here they are! Indexed by day and the general category of each challenge task.

These 30-day marketing challenges consist of steps that help you set up your marketing systems. This is the polar opposite of a Daily Marketing Checklist, which is helpful once you have marketing systems already created.

Also bear in mind that a task list such as this doesn’t have to be completed in order, or in it’s entirety. There sure to be a bunch of things on here you just refuse to do — kind of like me with social media and being on camera, it just ain’t gonna happen. If that’s the case, then just pick the 10 or 15 tasks that you are willing to commit to, and add them as recurring tasks on your calendar. Heck, double up and do two a day once you get going. Or, got totally wackadoodle crazy and do FIVE a day, since so many of them are pretty quick once you actually do them a couple times.

In other words, this isn’t just a one-shot, 30-day challenge. You can use these challenge tasks in a variety of different to support your practice goals.

Without further ado…

… Continue reading

941 Marketing Challenge Day 30

You made it.

Day 30.

Pat yourself on the back, my friend.

Over the course of the past thirty days, even if you haven’t completed all the tasks, you’ve accomplished more to move your practice forward than 99% of your colleagues in private practice.

I want you to reflect upon this accomplishment. Soak it up. Feel free to be a little smug about it, even!

With that smug sense of satisfaction in hand, let’s move on to today’s challenge task: Creating your new Daily/Weekly Marketing Checklist.

During this challenge, you’ve surely seen tasks that you thumbed your nose at. You may have seen tasks that gave you so much anxiety that you would never touch them with a ten foot pole. But hopefully, you also saw tasks that you had fun with, that you were excited to engage in. All the tactics work, but there’s a broad continuum of the marketing tasks that you are and are not willing to do on a regular basis.

For example, I hate being on camera. Absolutely despise it. You can count on one hand the number of on-camera appearances I’ve made on my various YouTube channels, and I also rarely post to those channels. I know that I should do more with YouTube, but I just can’t get over my abhorrence to being on camera. As such, video marketing just isn’t a regular part of my marketing matrix.

You need to be honest with yourself about what you’re willing to do on a consistent basis. This is part of the business success process that most “gurus” either don’t understand or intentionally gloss over, but it’s a vitally important part of the equation.

So today, I want you to reflect back upon the tasks in this 30-day tax resolution marketing challenge. Catalog them all, and assign them one of three markers. Perhaps mark them as either coolio, meh, or nope. Or maybe use loved it!, so-so, or that sucked!. Yes, no, maybe probably also works. Whatever terminology floats your dinghy.

After assigning these “tags”, take the tasks that you were fondest about, the love it! list, and write them out together.

Congratulations, comrade, you just wrote a marketing checklist.

Some tasks are best suited to a weekly schedule, whereas some can be done daily. Assign the weekly tasks to a day each week on your calendar. Enter … Continue reading