Every bad client you ever fired told you who they were in the first conversation. You just had no system built to listen.
Of the last five clients you fired, regretted, or wished you had never signed, how many of them gave you a warning sign in the very first conversation?
I am going to guess all five.
The guy who argued about your retainer before you had even quoted it. The woman who said “my last accountant was a crook” about the third preparer in a row. The one who could not find a single piece of paper but was certain the IRS was wrong. You felt it. A little knot in your stomach. And then you talked yourself out of it, because the revenue looked good and the calendar had a hole in it and you needed the work.
Here is what is actually happening. You do not have a bad-client problem. You have an onboarding problem. The bad client was standing right in front of you, waving a flag, and your intake process was not built to catch the flag. It was built to collect a credit card.
This is the fix. Not how to say no to the wrong client after you have spotted them. How to build an intake and onboarding sequence that does the spotting for you, so the wrong ones screen themselves out before they ever reach your engagement letter.
Why your gut is not enough (even though it is right)
Your instincts are good. After ten or twenty years of doing this, you can read a problem client in about ninety seconds. That is not the issue.
The issue is that ninety seconds happens on a phone call, at 4:45 on a Thursday, when you are tired and behind and the prospect is being charming because they want something from you. Your gut whispers “this one is trouble,” and your mouth says “sure, let me send you the engagement letter.” Memory is not a system. A feeling you override is worse than no feeling at all.
A real onboarding process takes the decision out of that exhausted Thursday moment and spreads it across several deliberate steps, each one a gate. A problem client has to clear every gate to reach you. Most of them will not bother. That is the entire point. You are not trying to convince good clients to sign. You are building friction that … Continue reading
