You spent forty minutes on the phone last Tuesday walking a client through what a CP2000 notice actually means, what the IRS is claiming, and what happens if they ignore it. You gave them a real answer, backed by real training, that took years to build. You did not bill a dime for it.
Do that once a week and you have given away roughly thirty-five hours of skilled work a year. Do it twice a week, which is closer to reality for most practitioners, and the number doubles. That is a pricing problem hiding inside a habit that looks like generosity, and it is quietly costing you tens of thousands of dollars a year.
Here is what I want you to do by the end of this post: write down every piece of work you currently give away, and decide, line by line, which of it becomes a billed service starting this month.
The Free Call That Is Not Free
Every tax pro I coach has a version of this story. A client calls in a panic over a letter. You calm them down, explain the notice, and tell them what to do next. It feels like customer service. It is actually a diagnostic consultation, the exact kind of work you would happily charge a new prospect for on day one.
The distinction that matters is not whether the work is valuable. You already know it is valuable, because the client called you in a panic and hung up relieved. The distinction is whether you have a mechanism to bill for it. Most solo and small-firm owners do not, so the work simply disappears into the overhead of “being available.”
The Billable List You Are Quietly Giving Away
Here is the list. Read it slowly and put a checkmark next to every one you currently do for free:
- Explaining an IRS notice over the phone instead of billing a notice-review consult
- Answering a “quick question” text or email thread that runs to six or seven messages over three days
- Reviewing a prior-year return a client brings in from another preparer, “just to take a look”
- Filing an extension “while I’m at it” with no separate line item
- Walking a client through payment plan options on the phone before any engagement is signed
- Portal setup, password resets, and document upload troubleshooting
- A second opinion on a position another preparer already took
- Checking a client’s transcript
