Is Your Marketing Actually Getting You Clients?

Marketing doesn’t have to be complicated, flashy, or expensive. In fact, most tax pros waste time on marketing strategies that don’t work—not because they’re lazy, but because no one ever showed them what does.

Here’s the truth: The best marketing is simple, consistent, and focused on reaching the right people with the right message.

Whether you’re trying to grow your tax resolution practice or offer a broader range of services, here are 8 marketing strategies that actually work:

  1. Know Your Ideal Client (and Speak Their Language)

    Before you write a single ad, email, or blog post, get clear on who you’re talking to. Are you helping self-employed creatives who didn’t know they owed quarterly taxes? Small business owners behind on payroll taxes? Or retirees dealing with IRS notices?

Clarity on your audience makes every piece of content more effective. Speak to their fears, frustrations, and goals—not just your services. Instead of saying, “I help with Offers in Compromise,” say, “I help people reduce their IRS debt by up to 90%.”

  1. Build a Clear, Credible Website That Converts

    Your website is your storefront. It doesn’t have to be fancy, but it must be:

  • Clear about who you help and how
  • Easy to navigate and mobile-friendly
  • List the benefits (what do they get from using your services) of your services, not just the features (list of what you do)
  • Optimized for local search (more on that next)
  • Built to convert (with a contact form, call-to-action buttons, and client testimonials.reviews)

Most visitors won’t call you unless they trust you—and your website is often their first impression.

  1. Leverage Local SEO (So Clients Can Find You)

    Set up and optimize your Google Business Profile with accurate info, services, and reviews. Then, include local keywords throughout your website. For example:

  • “IRS tax help in Atlanta”
  • “Back taxes resolution Miami CPA”

Even if you work remotely, people still search by location when looking for trusted tax professionals.

  1. Send Helpful, Consistent Emails

    Your email list is one of the highest-ROI marketing tools you own. Send regular content that:

  • Solves problems (“What to do when you get an IRS notice”)
  • Educates (“How Offers in Compromise actually work”)
  • Shares case studies (client stories) and wins
  • Positions you as the go-to expert

Aim for at least once a week or twice a month (work toward 3-5 times a week). Consistency builds trust and keeps you top of mind.

  1. Repurpose Your Content Like a Pro

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Still Manually Sending Invoices? Here’s How to Save Hours Every Week

If you’re still manually creating invoices, chasing payments, or reminding clients to pay by email, it’s time to rethink your billing process. These small tasks may not seem like a big deal—but over time, they drain hours of your week, fragment your focus, and create unnecessary stress.

I used the same thing. Fortunately, I had my wife involved in the practice and she does the billing. I have also had my admin employees do this as well. It really should be anyone but you. This would also include collections.

Billing doesn’t have to be this way. With the right tools and automation systems in place, you can eliminate most of the manual work, reduce overdue payments, and maintain a more professional image—all while protecting your cash flow.

Here are 8 strategies to automate and streamline your billing process as a tax resolution pro:

  1. Use Practice Management Tools with Built-In Billing

    Tools like TaxDome, Practice Ignition and Karbon integrate client communication, task tracking, document management, and billing—all in one system. These platforms allow you to:

  • Generate invoices automatically from engagement templates
  • Collect payments securely via ACH or credit card
  • Send recurring bills or one-time charges
  • Monitor payment statuses from a centralized dashboard

If you’re using multiple tools or spreadsheets for billing, switching to a platform with built-in billing features can eliminate redundancy and improve turnaround time.

  1. Set Up Recurring Invoices for Ongoing Clients

    Have clients on monthly retainers or long-term resolution plans? Don’t manually create an invoice every month. Set it once, and let your system send recurring invoices automatically.

Most platforms let you choose the frequency (monthly, quarterly, annually), apply sales tax if needed, and even auto-charge saved payment methods—so you don’t have to follow up repeatedly.

  1. Automate Payment Reminders (and Stop Chasing Clients)

    Even good clients forget to pay. Rather than sending awkward “just checking in” emails, let your invoicing system handle this for you.

Set up automated reminders to go out:

  • 3 days before the invoice due date
  • On the due date itself
  • At regular intervals after a missed payment (e.g., every 5–7 days)

This alone can drastically reduce the number of overdue invoices.

  1. Combine E-Signature with Upfront Payment Collection

    Want to improve cash flow and reduce non-payment? Require payment at the same time clients sign your engagement letter. Best way to deal with Accounts Receivable is to never have Accounts Receivable. Get paid in advance before work is to be completed.
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How to Attract Higher-Paying Tax Resolution Clients (Without Chasing Leads All Day)

If you’re tired of dealing with price-shoppers and last-minute filers who ghost you when you quote your fee, you’re not alone. The truth is: premium clients do exist—but they’re not looking in the same places, and they’re not motivated by discounts.

High-value clients expect professionalism, authority, and trust. They don’t respond to vague “I can help” offers or bargain-bin pricing. Instead, they want to feel confident they’re hiring someone who can solve a serious problem—like dealing with a $50,000 (or more) tax debt or avoiding IRS collections.

Here are 8 strategies to attract better clients who will value your expertise and happily pay what you’re worth:

  1. Lead With Value (Benefits of Your Services), Not Services (Features)
    Don’t just list what you do (tax resolution, liens, levies, etc.) — communicate why it matters. Talk about outcomes (peace of mind, saved money, removed liens, sleep better at night) instead of deliverables (forms filed, documents prepared). Premium clients care less about your process and more about the result. Position your services as the solution to their stress, not just a transaction.
  2. Showcase Your Expertise
    Post consistently on your website, email list, and social media. Share insights, anonymized client stories, and tips that show you’re the go-to authority on IRS issues—not just another tax preparer. Blog posts, short videos, or carousel posts on platforms like LinkedIn and Instagram go a long way toward establishing your credibility.
  3. Tighten Your Messaging
    Speak directly to the problems premium clients want solved: IRS stress, growing penalties, frozen bank accounts, wage garnishments. Use their language, not technical tax jargon. Instead of saying, “I help with Offers in Compromise,” say, “I help business owners cut their IRS debt by up to 90%.” That kind of message lands.
  4. Use Premium Positioning
    Everything from your website design to your email signature should reflect professionalism and clarity. Avoid cluttered sites, outdated graphics, or cheap-looking branding. Your digital presence is your storefront—make sure it tells the right story. Oh, and make sure that your images match the message you are trying to convey (e.g. don’t talk about pain and put a picture of a smiling person)
  5. Build Strategic Referral Relationships
    CPAs, EAs, attorneys, and financial advisors are trusted advisors to the clients you want. Many don’t want to deal with IRS tax resolution themselves, but still want to offer a solution to their clients. Position yourself as THAT solution by offering co-branded webinars, providing referral kits, or hosting lunch-and-learns.
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