Marketing doesn’t have to be complicated, flashy, or expensive. In fact, most tax pros waste time on marketing strategies that don’t work—not because they’re lazy, but because no one ever showed them what does.
Here’s the truth: The best marketing is simple, consistent, and focused on reaching the right people with the right message.
Whether you’re trying to grow your tax resolution practice or offer a broader range of services, here are 8 marketing strategies that actually work:
-
Know Your Ideal Client (and Speak Their Language)
Before you write a single ad, email, or blog post, get clear on who you’re talking to. Are you helping self-employed creatives who didn’t know they owed quarterly taxes? Small business owners behind on payroll taxes? Or retirees dealing with IRS notices?
Clarity on your audience makes every piece of content more effective. Speak to their fears, frustrations, and goals—not just your services. Instead of saying, “I help with Offers in Compromise,” say, “I help people reduce their IRS debt by up to 90%.”
-
Build a Clear, Credible Website That Converts
Your website is your storefront. It doesn’t have to be fancy, but it must be:
- Clear about who you help and how
- Easy to navigate and mobile-friendly
- List the benefits (what do they get from using your services) of your services, not just the features (list of what you do)
- Optimized for local search (more on that next)
- Built to convert (with a contact form, call-to-action buttons, and client testimonials.reviews)
Most visitors won’t call you unless they trust you—and your website is often their first impression.
-
Leverage Local SEO (So Clients Can Find You)
Set up and optimize your Google Business Profile with accurate info, services, and reviews. Then, include local keywords throughout your website. For example:
- “IRS tax help in Atlanta”
- “Back taxes resolution Miami CPA”
Even if you work remotely, people still search by location when looking for trusted tax professionals.
-
Send Helpful, Consistent Emails
Your email list is one of the highest-ROI marketing tools you own. Send regular content that:
- Solves problems (“What to do when you get an IRS notice”)
- Educates (“How Offers in Compromise actually work”)
- Shares case studies (client stories) and wins
- Positions you as the go-to expert
Aim for at least once a week or twice a month (work toward 3-5 times a week). Consistency builds trust and keeps you top of mind.
-
Repurpose Your Content Like a Pro
Created a