This week, we’ve focused on utilizing public speaking as a marketing tool.
We’ve covered why you should be doing public speaking, how to become a better public speaker, and tips on where you can find speaking opportunities that will naturally translate into tax resolution lead generation opportunities.
But today I want to give you the absolute most important tip that I could possibly give you.
No, seriously, it is.
If you skip this one, single component of your public speaking opportunities, you shouldn’t have bothered speaking in the first place.
As a matter of fact, this doesn’t just apply to public speaking marketing. Rather, it applies to ALL of your marketing, no matter what it is. But when you’re deploying a presentation marketing system as part of your lead generation mix, it becomes much more “in your face” that you need to do this one thing if you want to see results.
What is it? What am I stretching out this sentence for in an effort to add further drama and suspense? What amazing revelation could possibly exist beyond the end of this paragraph?
With just a bit more ado, it is…. Making an ask.
Also known as making an offer.
If you fail to make offers in your marketing, you’re simply wasting time and money in doing the marketing at all.
Without an offer, marketing is just… Writing, speaking, and hanging out.
Without an offer…without making an ask of your attendees…You’re not going to generate the lead.
Now, if your purpose is NOT to generate leads — such as my presentation last week to James’ real estate investor club — then it’s OK. I had no personal economic reason for being there, I taught the class simply because I like to teach and I wanted to give something back to somebody that has done so much for me.
But if you’re delivering a presentation for the purpose of generating leads into your accounting or tax practice, then you have to make an offer. You have to ask people for their business.
And as much as I despise the “free consultation” (it’s a basic public expectation these days, not a super-effective lead magnet like it … Continue reading