It’s 2018, and my tax lien marketing plan that generated $3.3 million in 2010 just ain’t cutting it anymore.
Why? Basically, two factors:
- There is now three times as much competition in the tax lien marketing game.
- There are now HALF as many federal tax liens being filed.
Don’t forget that the IRS files a Form 668-Y, Notice of Federal Tax Lien, on only about 5% of all tax debtors. There is still a statutory tax lien in place, as per 26 USC 6321. But due to budget constraints and kinder, gentler IRS procedures, the public notice tax lien just isn’t filed as frequently. In fact, take a look at these tax lien filings by year:
As you can see, lien volume has dropped by 59% since the peak.
These factors have contributed to a substantial shift in how one must do tax lien marketing. It’s still highly effective, but HOW you do it has changed.
To keep you abreast of these shifting marketing patterns, I’ve put together something a bit different: The Tax Lien Marketing Update Series.
This program will be a rolling series of webinars and print updates on what’s working now in the world of tax lien marketing. As I re-launch my own tax lien marketing efforts, mine data from my tax lien database service, combined with what I hear from my connections within the industry, I’ll be able to report back to you on the shifting changes in this critically important marketing channel for tax resolution.
This series will be complimentary to Diamond Tax Resolution Coaching members, and available for a modest annual fee for all others (the annual fee will NOT be auto-recurring, like a subscription, which I think will be more convenient for a service like this).