Tax Resolution Academy

Yesterday, we discussed a simple way to convert your audio and video marketing content into text. Easy peasy.

Today, we’re going to discuss the opposite direction. Maybe a bit less obvious.

Referring back to the content inventory you took a few days ago, consider your existing written content. This could be blog posts, lead magnets, books, etc.

Take something relatively short. E.g., not your entire book, just a couple pages. A sub-sub-topic. Single blog posts work great for this.

Then, whip out your smartphone, put on a smile, hit record, and start reading.

Yes, indeed. It’s that easy. And yes, you’re going to record yourself reading your own words.

Is this a bit more awkward than recording yourself reading out of Pub. 15 like we did a couple weeks ago? Maybe.

But it works.

Do one take. One and done. Post it to the YouTube channel you created a couple weeks ago. Be sure to make the appropriate settings to this video, as before.

This should all take less than 20 minutes. Other than creating the video itself, it’s also a simple task to hand off to a staff member.

Tomorrow, you’ll get to hop on the podcasting bandwagon, also in just 20 minutes.… Continue reading

In case you’ve missed any of the challenges in this series, you can always review them at:

https://taxresolutionacademy.com/30-day-tax-marketing-challenge

Yesterday, I suggested that you conduct an inventory of the marketing content you already have. We’re talking videos, blog posts, books, PowerPoints, presentation recordings, audio recordings, and anything else that you’ve created for your practice.

For the next few days, we’re going to look at specific processes for converting content from one format to another. It’s easier than you’d imagine, and it makes the task of creating marketing content much easier and faster.

Today, take any piece of audio or video content you’ve created. Tax-related, obviously.

Take that file, and head on over to either Rev.com or Temi.com. These are simple, cheap online transcription services that will convert your audio/video into text. They are owned by the same company. Personally, I prefer Rev, as a human will transcribe your audio, producing a better end result. The downside is that it comes at a higher cost than automated transcription, which is what Temi does. The cost difference is a factor of ten, at $1 per minute versus 10 cents per minute.

With the Temi output, you’re going to have to do a lot more cleanup than you do with Rev. It’s one of those time vs money trade-offs that you’ll have to decide upon for yourself.

Even with the Rev output, you’re still going to want to spend some time rewriting certain things in order to make it more “article-ish” rather than appearing like a transcript. Other folks have different attitudes about this, but I don’t like putting out material that is obviously a transcript. I’ve done it, but I cringe when I do. So taking the time to polish up your content is worthwhile, from a perception standpoint, in my not so humble opinion.

But either way, once you have the transcript, you get to do a few things with it. Here are some of my favorites:

• Post it to your blog as an article.
• Feed it through a tool like Missinglettr in order to use it for social media marketing.
• Post it to Medium as an article, and include an inline link to something else back on your website.
• Send an email to your lead/prospect list as a touch point.
• Include a copy in your monthly client/prospect print newsletter.
• If it’s a video that you’ve posted on YouTube, upload the transcript to YouTube in the transcript

Article marketing. Content marketing. Educational marketing. Info-first marketing.

Whatever term you want to use, it’s all the exact same thing, and it’s worked well for decades.

One of the challenges with content marketing, however, is constantly coming up with new content.

That’s where content repurposing comes into play.

Content repurposing is the process of using a piece of marketing content in a different way. Recycling, if you will.

For example, the transcript of a video gets edited into a blog post. The audio recording from your recent presentation at the Board of Realtors becomes a podcast episode. A series of blog posts becomes your next book.

Today’s marketing task: Take an inventory of your content marketing assets, and create a plan to repurpose content you already have.

Take a look at what you’ve done online and offline over the years. Do you have blog posts? Facebook posts? LinkedIn articles? YouTube videos? A book? Articles you wrote for trade journals?

You have far, far more marketing content than you think you do.

Don’t believe me?

Try this one on for size: Your sent email folder is a treasure trove of content you’ve already written.

Those tens of thousands of emails to clients answering tax questions? Yep, that’s all content YOU created that you can repurpose.

So today, take an inventory of what you have available. Make a list, check it twice.

Tomorrow, we’ll delve into actual processes for content repurposing that can drive new leads.

Need articles for your blogs and emails? Diamond members receive eight articles per month to use in their content marketing efforts. Click here to learn more about Diamond Tax Resolution Coaching.… Continue reading