How to accomplish your most foundational marketing tasks

It’s the first Monday of the month, which means it’s time for Jassen to post up this month’s Done For You articles for use in prospect emails and blog posts.

If you’re a current Tax Resolution Academy® Titans member, you can get these emails/articles here. (Trouble logging in??? Reply to this email.)

If you’re NOT a Titans member, then you can learn more about the benefits of our Titans tier here.

So, what exactly are these?

Let me start with two foundational truths that you probably already know, but just in case:

  1. Posting new content to your website on a regular basis is important for both SEO and social media marketing purposes.
  2. Sending emails to your leads, prospects, and clients on a regular basis is important for conversion and retention.

Again, I know you already know these two things. At this point, it’s most likely well-ingrained marketing knowledge that everybody comes to the table with.

But…but! Despite knowing it, most tax and accounting pros still aren’t doing it. Tsk, I say. Tsk!

Come on, repeat after me…

I will do email follow ups and blog posts.

I will do email follow ups and blog posts.

I will do email follow ups and blog posts.

OK, sweet. Now we’re all on the same page.

In order to make these two foundational pillars of your marketing strategy occur, you basically have four options:

  1. Write it all yourself, post it all yourself.
  2. Pay for the content, post it all yourself.
  3. Write it all yourself, pay for the posting.
  4. Pay for the content, pay for the posting.

In other words, it’s some combination of work by you and outsourcing. You can just learn how to do it all yourself (which I actually encourage, even if you ultimately hire it all out). At the other extreme, you can hire an employee (such as a social media manager) or an agency (such as TaxProMarketer) to just do it all for you.

Kind of in the middle, there are a variety of services out there that provide the content to you, which you can then edit to your heart’s content and post yourself. These services exist because many business owners are perfectly capable of handling the posting part, but have a hard time coming up with stuff to write about.

Even further, by at least having something to start from, it’s often easier and less daunting to add, subtract, edit, chop, append, and rewrite something instead of starting from scratch. Nobody, even experienced writers, likes to stare at a blank page. I’ve written a dozen books, and #13 doesn’t exist yet because I’m frozen on that blank page.

So this is just part of what Titans members receive as part of their Academy membership, to help them avoid the blank page problem and actually execute on their marketing strategy. This is our highest tier of Academy membership, and it’s intended for tax professionals that are proactive marketers looking to build a bigger firm. Thus, we provide resources like this to help make that marketing easier. If you’re not yet a Titans member, check it out here.

On Wednesday, I’ll explain why your follow up emails to leads and prospects should NOT be all about taxes, contrary to what may be your natural inclination.