The September 2012 “Done For You” client newsletter is now available in the download area on taxcrm.net for Gold, Platinum, and VIP Mastermind Group members.
This simple, 2-page newsletter will take about 10 minutes for you to customize. This newsletter is meant to be sent to your existing clients as part of your regular touch program with your clients (you DO have a regular touch program with your clients, right???). In addition, this client newsletter can also be used as a monthly direct mail or email touch to your list of ideal prospects.
If you have not already taken advantage of this and other valuable benefits that are available to members, please visit the membership benefits page for full information on available membership plans.
To customize the newsletter, simply open it up in Microsoft Word, and edit the items in curly braces {…} as I indicate. You can also add your own logo, and add a recent client success story of your own.
Newsletter tip: Your clients and prospects LOVE reading about your successes with other clients. Similar to how testimonials work, a client success story demonstrates that you know what you’re doing, and shows the results that can be obtained by working with you. This “social proof” is far more valuable than you saying how awesome you are.
Savings Reminder: If you are a tax resolution practitioner, don’t forget that the Tax Resolution Sales Handbook will be hitting Amazon in a few weeks. However, by ordering the Consultative Selling For Tax Resolution Professionals course before the end of August, you’ll get the book included with the course.
Tomorrow, we pick back up with our discussion regarding web site elements that convert visitors to leads.
