Category: Get More Tax Clients

This is the inevitable question.

On every webinar, every Tax Resolution Fast Start Boot Camp, every open Q&A call, and via numerous emails, this is the #1 most frequently asked question in the tax resolution universe.

As such, I figure it’s about high time that I write out a formal response that I can refer folks to in the future.

So if you sent me an email or otherwise posed this question, and I sent you here, welcome, and know that you are not alone. 🙂

First, I’ll give you the short answer: People find the money to pay for what’s important to them.

Here in the United States, the wealthiest nation in human history, there is no shortage of money. Money is literally everywhere. Compared to most other countries, and most other times in history, money is also relatively easy to get.

“Pfttt!” I hear some readers saying. But statistically speaking, it’s true. Here in America, even our lowest income earners make more money in a year than billions of people around the world make in 5 or 10 years.

But money here doesn’t just come from earned income. We also have one of the greatest credit facilities in the world (be that for good or bad). Many people (not everybody, but most), can tap into credit almost at will, and many people do exactly that in order to obtain the money to pay for what matters most to them.

Starting to make sense?

What you’ll find when you start doing tax resolution work is a very simple truth: People had the money to pay their taxes, they simply chose to do something else with the money instead. This is where tax debts come from in the first place.

Many times, people are using their tax money to support a lifestyle that is more grandiose than they should be. This applies equally across the socioeconomic spectrum, by the way. People making $25,000 per year can wind up with a tax debt just as easily as people making $250,000 per year.

So, the money is flowing through them, they’re just not doing with it what they’re supposed to be doing with it (in the eyes of the IRS, that is).

By the way, if you don’t believe me in regards to this matter, I’d encourage you to take the Trailer Park Challenge. This challenge doesn’t involve a bucket of ice water or … Continue reading

At yesterday’s IRS-sponsored “Working Together” symposium in Seattle, the Tacoma Collections Group Manager presented material that was put together by Thomas Kramer, the IRS Collection Territory Manager for the area. In that presentation, two fascinating facts were presented that are relevant to our current line of thinking:

• As of March 31, 2018, there were $60.3 billion in 941 balance dues, not including penalties and interest.
• Year to date, 59% of cases that Revenue Officers resolve are business cases.

See why we’re doing this marketing challenge?

Today is pretty simple, and quite honestly should only take you 10-20 minutes, assuming you did yesterday’s exercise.

Here it is, nice and simple: Open up your telephone directory, and call FIVE (or as many as exist, if less than five) local, mom and pop payroll service providers.

Yes, payroll service providers. Small, local ones.

Look ’em up. Call them, say your elevator pitch, and tell them you’d like to discuss a referral relationship. They send you leads, you send them leads.

“Whoa, whoa, hang on a second, Jassen. If a business has a payroll provider, they don’t have a 941 problem!”

That’s what you’d think, right? Well, not so fast.

See, many small businesses with 941 debts did, at one point, have all their ducks in a row. Then, something happened. Maybe it was a loss of a big contract, a death in the family, a regulatory change, etc. All kinds of things happen that turn profitable businesses into clunkers overnight.

So, payroll service companies see this. Because one day, the total payroll + taxes debit doesn’t go through when the payroll service provider tries to run payroll. In fact, they are the first ones to see it. And maybe 1 in 200 of these kinds of payroll providers offers resolution services. So, this is your chance to build referral relationships with one type of non-competing service provider that you can help them, and they can help you.

Tomorrow, we’ll discuss how to take this little tactic to the next level. But for now, go call some small payroll providers, and get the conversation going, elevator pitch in hand.… Continue reading

It’s 2018, and my tax lien marketing plan that generated $3.3 million in 2010 just ain’t cutting it anymore.

Why? Basically, two factors:

1. There is now three times as much competition in the tax lien marketing game.
2. There are now HALF as many federal tax liens being filed.

Don’t forget that the IRS files a Form 668-Y, Notice of Federal Tax Lien, on only about 5% of all tax debtors. There is still a statutory tax lien in place, as per 26 USC 6321. But due to budget constraints and kinder, gentler IRS procedures, the public notice tax lien just isn’t filed as frequently. In fact, take a look at these tax lien filings by year:

2009: 965,618
2010: 1,096,376
2011: 1,042,230
2012: 707,768
2013: 602,005
2014: 535,580
2015: 515,247
2016: 470,602
2017: 446,378

As you can see, lien volume has dropped by 59% since the peak.

These factors have contributed to a substantial shift in how one must do tax lien marketing. It’s still highly effective, but HOW you do it has changed.

To keep you abreast of these shifting marketing patterns, I’ve put together something a bit different: The Tax Lien Marketing Update Series.

This program will be a rolling series of webinars and print updates on what’s working now in the world of tax lien marketing. As I re-launch my own tax lien marketing efforts, mine data from my tax lien database service, combined with what I hear from my connections within the industry, I’ll be able to report back to you on the shifting changes in this critically important marketing channel for tax resolution.

This series will be complimentary to Diamond Tax Resolution Coaching members, and available for a modest annual fee for all others (the annual fee will NOT be auto-recurring, like a subscription, which I think will be more convenient for a service like this).

Click here to enroll in the Tax Lien Marketing Update Series.

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