Category: Get More Tax Clients

A few days ago, I learned that Amazon has a nifty little feature in their Kindle publishing system for authors that lets us offer our books for zero cost during any 5 day period once per quarter.

My book, Tax Resolution Secrets is both the #1 and #2 best-selling tax resolution book on Amazon (#2 is the Kindle ebook edition, #1 is the paperback). In order to celebrate this little achievement, I’d like to do this 5-day free offer that Amazon allows authors to do.

So, running through Sunday, you can download the Kindle edition of Tax Resolution Secrets at absolutely no cost. You don’t even need to own a Kindle device in order to read it — there are Kindle apps for most smartphones, and even a Mac and Windows application as well.

The book is 100% geared towards the lay consumer, not towards licensed professionals. However, if you’re new to the tax resolution side of things, you might actually get quite a bit out of reading the book. It discusses appeals, SFRs, Installment Agreements, penalty abatements, the OIC process, lien releases, and more. The book shows people how to handle these sorts of tasks on their own, so I think it would make a good reference book for tax professionals, also.

The other thing that you’ll see about the book is that I use it as a lead generation tool. By downloading the book for yourself, you’ll actually see HOW I use it to generate leads — it’s pretty obvious what I’m doing with it once you actually see it.

The only thing I ask is that you please write a review of the book for me on Amazon. I’ll be working on the second edition here in a few months, and your feedback can help improve the book for everybody else.

To download the book, as well as submit a review, just visit Amazon’s page for Tax Resolution Secrets Kindle Edition.… Continue reading

The September 2012 “Done For You” client newsletter is now available in the download area on taxcrm.net for Gold, Platinum, and VIP Mastermind Group members.

This simple, 2-page newsletter will take about 10 minutes for you to customize. This newsletter is meant to be sent to your existing clients as part of your regular touch program with your clients (you DO have a regular touch program with your clients, right???). In addition, this client newsletter can also be used as a monthly direct mail or email touch to your list of ideal prospects.

If you have not already taken advantage of this and other valuable benefits that are available to members, please visit the membership benefits page for full information on available membership plans.

To customize the newsletter, simply open it up in Microsoft Word, and edit the items in curly braces {…} as I indicate. You can also add your own logo, and add a recent client success story of your own.

Newsletter tip: Your clients and prospects LOVE reading about your successes with other clients. Similar to how testimonials work, a client success story demonstrates that you know what you’re doing, and shows the results that can be obtained by working with you. This “social proof” is far more valuable than you saying how awesome you are.

Savings Reminder: If you are a tax resolution practitioner, don’t forget that the Tax Resolution Sales Handbook will be hitting Amazon in a few weeks. However, by ordering the Consultative Selling For Tax Resolution Professionals course before the end of August, you’ll get the book included with the course.

Tomorrow, we pick back up with our discussion regarding web site elements that convert visitors to leads.… Continue reading

Writing effective sales and marketing copy is one of those skills that we all need, but often lack resources for learning.

While there are a number of training courses available to people to learn how to become a full time copywriting professional, I’ve been hard pressed to find a guide, course, audio, book, or anything else that shows a simple, step-by-step method for actually creating effective marketing pieces for somebody that doesn’t want to be a professional copywriter, yet needs needs professional copy for their own business.

So, I wrote one for you!

Just from reading this newsletter, you should be getting plenty of ideas of how to market your practice, and how to pick your target market. But, you might still be confused about what to actually SAY in your marketing. That’s what this book is for.

Effective Copywriting For Accounting Professionals walks you step-by-step through the process of creating a marketing piece. In this book, you’ll discover:

• How to write attention-grabbing headlines
• What you can learn from looking at the marketing of other firms
• A simple formula for creating an effective marketing piece that actually gets responses
• How to use “widgets” to generate leads for long-term follow up.
• How to get people to contact you NOW, rather than in six months
• The single biggest mistake that accountants make in their marketing that costs them clients

If you’re ready to hit the ground running with your marketing, but haven’t been sure what to actually WRITE, then this book is for you.

Effective Copywriting For Accounting Professionals is available as a Kindle e-book on Amazon.com.

Even if you don’t have a Kindle device, Amazon offers Kindle apps for iPhones, Android Phones, and Windows and MacOS computers. These apps are completely free, and allow you to have a massive library of books in the palm of your hand (I’m a huge Kindle fan).

Order Your Copy… Continue reading