Note: This blog post was originally written in 2013, during the height of tax lien marketing’s prominence. Since then, lien filings have dropped by more than half, and the number of tax resolution companies chasing these fewer liens has more than tripled. Thus, tax lien marketing is no longer the panacea it once was. Today, less than 5% of all federal tax debtors have a tax lien filed against them at all. Bear this in mind if you choose to pursue this strategy. More than anything, I’d suggest using the information presented here to help you in developing a strategy for marketing to niche target markets.
Using IRS and state tax lien filings is one of the most common methods for getting new tax clients. It also happens to be one of the most effective. A few hundred million dollars of tax resolution services alone are sold each and every year in the United States simply by marketing to federal tax lien lists, which are available directly from your local county clerk and recorder, specialty list brokerages, and credit bureaus. While not the only way to generate tax settlement leads, the reality is that the presence of a federal tax lien signifies an obvious problem for the taxpayer — a problem you can help solve.
I would advise reading through this tutorial thoroughly. It covers a lot of ground, and introduces marketing concepts you may or may not be familiar with. This tutorial in itself is a complete marketing plan for generating $1 million a year in client fees. It’s also a fairly thorough introduction to direct mail and telemarketing for lead generation purposes.
The Big Picture Idea
There are a couple of core concepts I want to cover before we get into the nitty-gritty how to portion of this tutorial.
First, as a tax practitioner (or any professional service provider, for that matter), you need to realize one very important, fundamental concept: You are a CPA, tax attorney, or Enrolled Agent SECOND, and a sales and marketing professional FIRST. This is a very radical concept to most people, no matter what their line of work. But the bottom line reality is that if you are in a small firm or in private practice, then you need CLIENTS in order to pay the rent and put food on the table. In order to get clients, you have to do marketing (word of mouth and … Continue reading