941 Marketing Challenge Day 21

It’s the day before Thanksgiving. You can’t possibly think we’re going to do anything today. Or tomorrow.

Oh, yes. Yes, indeed, I do certainly think that.

The next few days will be linked, as some past tasks have been. And they’ll be short. Nice and simple. Today is a research task.

One of the most cost effective paid advertising modalities in existence is to advertise on niche industry websites. I’m talking banner ads, paid text links, maybe even co-registration lead generation opportunities on the websites for media outlets that service your target vertical, big companies in that industry, online discussion forums, and trade organizations.

So that’s what I want you to do today. Spend some time searching on Google, thumbing through trade journals, and perusing sites of companies in your target market looking for popular websites in your B2B tax resolution niche.

For example, let’s say you’ve identified small medical practices and local homebuilders as your two target markets for your 941 marketing efforts. (Please note that these are just examples for the sake of illustration, do not email me asking if these are good/bad niches).

So, you’re going to hop online and start looking for:

  • Industry media sites
  • Trade organizations
  • Publication websites

On Google, I’m going to do the following searches that encompass the two example niches:

  • medical practice management
  • medical practice trade journal
  • medical practice association
  • independent physician association
  • medical practice discussion forum
  • [county] homebuilders association
  • [state] contractors association
  • construction trade groups
  • construction industry media site
  • new homebuilder websites

Hopefully you get the idea, and that starts your search in the right direction.

Tomorrow, we’ll discuss how to approach these websites about advertising opportunities, and Friday we’ll actually make some calls.