Remember our whale hunting expedition last week?
Well, we’re not quite done with that. Today, we’re taking the next step in that “Dream 100” style marketing campaign.
Last week, you mailed them a cover letter with some news articles, and made a follow up phone call.
Today, we’re taking the whale hunt to LinkedIn.
Working with the same list that you generated last week, initiate connections with the leaders of those companies on LinkedIn. Once they are connected, send them a message about being able to help them with their financial issues — your message is basically your elevator pitch.
I’d suggest aiming for at least two connections per company. The CFO/controller type person for sure, and then either the president, CEO, or founder. Look for other C-level executives and try connecting with them as well. This is much easier to do at these regional mid-sized companies that it is at Fortune 500 size companies.
Will many of these people decline your connection request? Yes, absolutely.
Will some of them accept, then unconnect after receiving your message? Yes, absolutely.
It is what it is. This is the grind. It’s part of doing account based marketing (the fancy modern term for old fashioned sales prospecting).
Enjoy the whale hunt!