During the federal government shutdown in October, the IRS stopped filing new federal tax liens. That put a major damper on marketing efforts for those of us that rely heavily on tax liens for our marketing.
We’re starting to see lien volume picking up again finally. There was a full two weeks of nothing, then two more weeks of just a trickle. Literally over the course of the past few days, we’re finally starting to see a significant uptick in lien records we’re picking up. We’re still a long ways from the 400+ liens per day above our $5,000 threshold that we’re used to seeing across the country, but it’s back above 200 per day and growing.
This hickup in the flow of lien filing was a good time to remind ourselves about two important marketing rules:
1). Make sure that you’re wringing every ounce of value from your existing lien lists by contacting them multiple times over a lengthier time period.
2). Never rely on a single prospecting method to bring in all your clients.
No business, no matter how small, should have less than three different methods for bringing in new leads. Tax lien marketing is lucrative and powerful, but it shouldn’t be the only trick up your sleeve. If you’re not simultaneously utilizing non-lien marketing to help bring in clients, then you’re doing yourself a disservice.