Every year you hold your price steady, you quietly give your clients a raise out of your own paycheck.
When was the last time you raised your fees? Not “added a line item.” Not “charged the new client a little more than the last one.” I mean actually went back to your existing book of business, the people you’ve carried for years, and told them the number was going up.
For most of the tax professionals I coach, the honest answer is “I can’t remember.” Three years. Five years. If ever! One guy told me he was charging a client the exact same $200 for a return he first quoted in 2014. Same client. Twelve years. Same two hundred bucks.
Read that again. Twelve years of inflation, twelve years of harder returns, twelve years of your time getting more valuable, twelve years of expenses increasing and the price never moved.
You are not running a practice. You are running a charity, and you’re the donor.
Here’s the promise. In this post I’m going to walk you through exactly how to raise your fees without watching your best clients walk out the door. The math behind why you have to. The real reason you haven’t. The script, almost word for word. And what to do with the handful who push back. This is the same kind of practice-building work we teach inside Tax Resolution Academy®, and the willingness to send one letter is the only thing it costs you.
The Math You’ve Been Avoiding
Let me do the arithmetic out loud, because the numbers are uglier than you think.
Say you’ve held a client at $400 a return since 2019. Feels loyal. Feels like good service. Now run the inflation on it. To have the same buying power as that 2019 $400, you’d need to charge somewhere north of $500 today just to stand still. So you didn’t “hold your price.” You gave that client a raise every single year, out of your own pocket, without them ever asking.
Now stack it. Say you’ve got 200 clients and you’ve been underpricing the book by an average of $150 each. (Your numbers will vary. These are illustrative, not a promise.) That’s $30,000 a year. Gone. Every year. Not theoretical money, not “potential.” Real revenue you earned the right to and chose not to collect.
And here’s the part that should sting. That $30,000 isn’t sitting in a … Continue reading