Category: Big Mistakes Tax Pros Make

You’re Not Being Dedicated — You’re Being Expensive

Why the smartest thing you can do this quarter is stop doing half of what you’re currently doing.

Let me ask you something, and I need you to be painfully honest with yourself.

What did you do yesterday?

Not what you planned to do. Not what your calendar said. What did you actually spend your hours on between the time you walked into your office and the time you finally dragged yourself home?

If you’re like most of the tax professionals I coach, your answer includes some combination of the following: preparing a handful of returns, answering client emails, chasing down missing documents, troubleshooting a software glitch, reconciling your bank account, scheduling appointments, formatting engagement letters, scanning paperwork, and maybe — if the stars aligned — doing 45-90 minutes of actual high-level advisory work that only someone with your license, experience, and expertise could do.

Here’s the problem. You billed eight, ten, maybe twelve hours yesterday. But how many of those hours required you? Not a competent staff member. Not a $49-per-month software subscription. You, specifically, with your credentials, your years of experience, and your hard-earned expertise.

I’m going to guess the answer is somewhere between two and four hours.

Which means you spent the rest of your day being the most expensive administrative assistant your firm has ever employed. Read that again. That should hurt you deep. You earned (or saved) $15-50/hr for that time but LOST $150-300/hr. Sound like a fair trade?

The Math That Should Keep You Up Tonight

Let’s do the quick arithmetic behind my last statement, and I promise this won’t feel good.

Say your target effective hourly rate — the rate you need to earn on productive hours to hit your annual income goals after overhead — is $250 per hour. That’s a reasonable number for an experienced tax professional running their own practice. Some of you should be higher. We’ll keep it simple.

Now let’s say you spent three hours yesterday doing tasks that a trained staff member paid at $25 per hour could have handled. Document chasing. Data entry. Scheduling. Filing. Formatting. Basic bookkeeping for your own firm.

You didn’t save $75 by doing it yourself. You lost $750 in potential revenue. Three hours at $250 per hour that you could have spent on work that actually requires your license and your brain, gone forever. You can’t get those hours back. They’re not sitting in a … Continue reading

The Hidden Cost of Saying Yes to the Wrong Clients

One of my Mastermind members recently shared a story that stopped me in my tracks—not because it was unusual, but because it’s the exact moment every successful tax professional must face (plus it made very proud).

She met with a prospective client for fractional controller services. On paper, it was perfect: a former boss who knew her work, familiar processes, guaranteed income for three to six months. Easy money, right? Especially when she is trying to start a brand new tax firm.

Then came the pricing conversation.

Her rate: $250 per hour. His expectation: $45-$50.

That’s not a negotiation gap. That’s a fundamental misalignment of value.

Here’s where most practitioners stumble. The voice in your head whispers all the “reasonable” justifications: It’s guaranteed work. I already know the systems. It would be so easy to just say yes. It is money/cash today that I need.

But she didn’t.

She recognized something profound in that moment—her desire to please people and work with everyone could have sabotaged everything she was building. Three to six months of underpriced work would have meant three months of NOT building the practice she actually wanted.

This applies to every service you offer.

Whether it’s a tax prep client pushing back on your $500 return fee, a bookkeeping prospect expecting $25 per hour work, or a resolution case where someone wants champagne service on a beer budget—the principle remains identical.

You get to choose.

You choose the practice you build. You choose how you spend your time. You choose who you work with and at what price. Not your clients.

Notice I said “choose,” not “hope for” or “settle for.”

When you accept work at rates that don’t serve your goals, you’re not being flexible or client-focused. You’re actively building the wrong practice. Every hour spent on underpriced work is an hour unavailable for the clients and services that actually move you forward.

My mastermind member concluded her message with something that made me incredibly proud: “So thank you for your support and your mentorship. I’m learning so much and I’m finally starting to believe in myself and my ability to build this practice.”

That belief didn’t come from saying yes to easy money. It came from having the courage to say NO.

So here’s your homework: The next time a prospect has “sticker shock” at your rates, resist the urge to negotiate against yourself. Instead, wish them well and … Continue reading

Tax Pros: Who’s Really Running Your Day?

Is Your Schedule Controlling You?

You sit down at your desk, ready to tackle the big projects that will move your business forward. But before you even get started, your day is hijacked.

Client emails. IRS notices. Last-minute calls. The “Got a minute!” quick questions that somehow take 15-45+ minutes to answer.

And just like that, the work you planned to do? It never even started.

The truth is, if you don’t control your time, someone else will.

The Difference Between Reactive and Proactive Work

Many tax professionals spend their days in reactive mode—responding to what’s in front of them instead of intentionally focusing on what will truly grow their business.

Common signs you’re stuck in reactive mode:

📌 You start your day by checking emails (and get sucked in for hours)
📌 You take calls whenever a client reaches out—no matter what you’re working on
📌 You feel like you’re always working, but never making real progress
📌 Your most important projects keep getting pushed to “later”

Sound familiar? You’re not alone. The good news? There’s a way to take back control.

The Time Block Rule: How Productive Tax Pros Stay Ahead

The most successful tax professionals don’t just work harder—they work smarter by following The Time Block Rule.

Here’s how it works:

✅ Pick 1-2 “protected work blocks” per day. Usually in the morning or when you are the most energized and productive. These are non-negotiable. No emails, no phone calls, no internal meetings, no distractions—just focused work.
✅ Communicate boundaries. Set response times for emails and calls—your availability shouldn’t be 24/7. This should be a normal thing. Remember, we are not doctors and there is no financial emergency that you need to deal with outside of regular business hours. Your time is your time.
✅ Own your schedule. You don’t need to answer client requests the moment they come in. Set the rules for when and how you engage. Train (or retrain) your clients on your schedule, not the other way around. Does your doctor, dentist, attorney take your call when you call or return your call immediately. Probably not. They have a schedule and return calls or messages according to that schedule.

This isn’t about ignoring clients—it’s about creating space to actually work on the things that will build a profitable, sustainable tax practice.

How to Implement Time Blocking in Your Business

If you’re not used to protecting your schedule, … Continue reading