Growth in a tax practice doesn’t happen by accident. Whether you’re a solo EA or running a small firm, getting more clients and increasing revenue requires intentional effort, the right systems, and a long-game mindset.
But here’s the good news: you don’t need to work 12-hour days or chase every opportunity to grow. You just need to focus on what actually moves the needle.
As Peter Drucker said, “The best way to predict the future is to create it.” Let’s walk through how you can create a future where your tax practice grows with less stress—and more profit.
1. Get Crystal Clear on Your Ideal Client (i.e. Who is your niche?)
Trying to be everything to everyone keeps your business stuck. Want to grow? You need to focus.
- Who do you serve best?
- What kinds of clients light you up—and pay well?
- Which cases are most profitable and least draining?
If you primarily enjoy helping small business owners or tackling IRS resolution work, build your practice around that niche. According to IRS statistics, over 14 million Americans owe back taxes—there’s no shortage of demand for representation help.
Define your ideal client profile in terms of:
- IRS debt range (e.g., $25K+)
- Individual or business and business type or income level
- Preferred communication style
When you know who you’re talking to, everything from your messaging to your pricing becomes easier (and many times cheaper).
2. Build Referral Engines, Not Just Funnels
Most fast-growing tax practices aren’t running viral ads—they’re building solid referral pipelines.
Here’s how:
- Ask for referrals. After every positive engagement, ask satisfied clients to refer others.
- Create referral collateral. A short PDF explaining your services and who you help makes it easy for partners to refer.
- Partner smart. Connect with other tax professionals who don’t do resolution work (CPAs, EAs, unenrolled preparers), divorce attorneys, and financial advisors. These people already have clients who need your help.
As Zig Ziglar said, “You can have everything in life you want, if you will just help other people get what they want.” That’s the foundation of referral marketing.
3. Systematize Everything You Can
Growth gets painful without systems.
- Use tools like TaxDome, Zapier, or IRS Solutions to manage files, automate follow-ups, and streamline client communication.
- Standardize your onboarding with a checklist and templated emails.
- Use pre-built service packages (e.g., “IRS Collections Case – $3,500”) to avoid wasting time writing custom quotes.
Document repeatable tasks. Delegate them if … Continue reading