Dan Henn CPA
Dan Henn CPA

Growing Your Tax Practice: Practical Steps That Actually Work

Growth in a tax practice doesn’t happen by accident. Whether you’re a solo EA or running a small firm, getting more clients and increasing revenue requires intentional effort, the right systems, and a long-game mindset.

But here’s the good news: you don’t need to work 12-hour days or chase every opportunity to grow. You just need to focus on what actually moves the needle.

As Peter Drucker said, “The best way to predict the future is to create it.” Let’s walk through how you can create a future where your tax practice grows with less stress—and more profit.

1. Get Crystal Clear on Your Ideal Client (i.e. Who is your niche?)

Trying to be everything to everyone keeps your business stuck. Want to grow? You need to focus.

  • Who do you serve best?
  • What kinds of clients light you up—and pay well?
  • Which cases are most profitable and least draining?

If you primarily enjoy helping small business owners or tackling IRS resolution work, build your practice around that niche. According to IRS statistics, over 14 million Americans owe back taxes—there’s no shortage of demand for representation help.

Define your ideal client profile in terms of:

  • IRS debt range (e.g., $25K+)
  • Individual or business and business type or income level
  • Preferred communication style

When you know who you’re talking to, everything from your messaging to your pricing becomes easier (and many times cheaper).

2. Build Referral Engines, Not Just Funnels

Most fast-growing tax practices aren’t running viral ads—they’re building solid referral pipelines.

Here’s how:

  • Ask for referrals. After every positive engagement, ask satisfied clients to refer others.
  • Create referral collateral. A short PDF explaining your services and who you help makes it easy for partners to refer.
  • Partner smart. Connect with other tax professionals who don’t do resolution work (CPAs, EAs, unenrolled preparers), divorce attorneys, and financial advisors. These people already have clients who need your help.

As Zig Ziglar said, “You can have everything in life you want, if you will just help other people get what they want.” That’s the foundation of referral marketing.

3. Systematize Everything You Can

Growth gets painful without systems.

  • Use tools like TaxDome, Zapier, or IRS Solutions to manage files, automate follow-ups, and streamline client communication.
  • Standardize your onboarding with a checklist and templated emails.
  • Use pre-built service packages (e.g., “IRS Collections Case – $3,500”) to avoid wasting time writing custom quotes.

Document repeatable tasks. Delegate them if Continue reading

Time Management for Tax Pros – Get More Done Without Burning Out

Time is a tax professional’s most valuable—and most limited—resource. Whether you’re dealing with IRS deadlines, juggling client demands, or managing your team, it can feel like there’s never enough time in the day. But effective time management isn’t just about getting more done—it’s about doing the right things.

As Benjamin Franklin said, “You may delay, but time will not.” To succeed in tax resolution and grow your practice without sacrificing your sanity, you need to master how you spend your hours.

Start With a Time Audit

Before you improve your schedule, understand where your time goes. Track everything for a week—calls, emails, meetings, client work, admin tasks. You’ll likely discover that your time was involved in activities that can be reduced or eliminated.

Prioritize Revenue-Generating Activities (RGA)

IRS representation cases, initial consults, referral meetings—these are the tasks that move the needle. Administrative work and routine follow-ups are important, but they can often be delegated. Focus your energy on work that brings in business or directly serves clients.

Use Time Blocks

Group similar tasks and tackle them in dedicated chunks. For example:

  • Monday mornings for case reviews
  • Tuesday afternoons for prospect calls
  • Friday mornings for team check-ins
  • Wednesday mornings for marketing activities like networking or blog/book writing

Time blocking reduces the mental friction of task switching and helps you stay in flow.

Limit Interruptions

Turn off notifications during deep work. Let your team know when you’re unavailable unless it’s urgent. Consider setting up client communication hours so you’re not constantly checking messages.

Automate What You Can

Billing, appointment scheduling, document requests—many tasks can be automated using tools like TaxDome. The less time you spend on routine admin, the more you can focus on strategic work.

Delegate and Let Go

Practitioners should act competently and with promptness. Delegation helps you maintain that standard by letting others handle routine work under your supervision.

Set Clear Daily Goals

Start each day with the 3 most important top priorities. Don’t let your to-do list run your day—choose what matters most. Crossing off meaningful tasks creates momentum.

Batch Email and Communication

Instead of responding to emails all day long, batch them into 2–3 slots daily. This protects your focus and prevents distraction-driven work.

Review and Reflect Daily and Weekly

Spend up to 15 minutes each day and 30 minutes each Friday reviewing what worked, what didn’t, and what needs adjusting. Continuous improvement is key to effective time management. Document your Continue reading

Building a Lean, Scalable Tax Practice Without Losing Your Mind

Growing a tax practice doesn’t have to mean working 60-hour weeks, hiring a huge team, or burning out. With the right systems, tools, and mindset, you can build a lean operation that scales sustainably—and lets you keep your sanity.

As Tim Ferriss once said, “Being busy is a form of laziness—lazy thinking and indiscriminate action.” Instead of doing more, we’re focusing here on doing better.

Design a Business That Runs Without You

Your time should be spent on high-value activities—strategy, client relationships, and revenue-generating work. Everything else should be:

  • Automated (invoicing, appointment scheduling, file requests, many emails)
  • Delegated (admin tasks like scanning and answering the phone, follow-up calls and emails, routine prep work)
  • Eliminated (tasks that don’t support your bottom line)

Tools like TaxDome, Jetpack Workflow, and  can integrate workflows and reduce reliance on you personally.

Build Standard Operating Procedures (SOPs)

Document how tasks are done in your practice—from onboarding to closing a resolution case. SOPs:

  • Allow others to do the work consistently
  • Make hiring and training easier
  • Reduce decision fatigue

Start with your top 5 repeatable processes and build from there. Tools like SnagIt, Loom, and ScribeHow can help you document the steps easily.

Use the 80/20 Rule for Services

According to the Pareto Principle, 80% of your revenue likely comes from 20% of your services or clients. Identify which offerings are most profitable and eliminate or outsource the rest.

Focus on work you’re great at—and that clients will pay a premium for.

Use Tiered Pricing Models

Don’t underprice yourself or create complexity with custom quotes for every case. Instead, use clear tiers:

  • Base rate for simple cases (e.g., $2,500–$3,500)
  • Mid-tier for multi-year or more complex work
  • Premium tier for urgent or high-dollar cases

This clarity boosts conversions and reduces negotiation.

Maximize Your Calendar With Time Blocks

Split your week into focus blocks for:

  • Client work (e.g., Tuesday and Thursday afternoons)
  • Team meetings (e.g., Wednesday mornings)
  • Marketing (e.g., Fridays)

This approach creates rhythm and reduces mental load.

Track Key Metrics

If you don’t measure it, you can’t improve it. Monitor:

  • Average case value
  • Number of leads generated vs leads turned to prospects vs prospects turned to clients
  • Referral sources
  • Profit margins

These insights help guide hiring, marketing, and operational decisions.

Use a Scalable Intake Process

Direct leads to a pre-consultation form that screens for fit. Automate follow-up emails based on their responses. Save your calendar for qualified leads who are ready to move.Continue reading