Tag: pricing

Pick a Niche or Stay Forgettable: How to Position Your Tax Resolution Practice

Every service you add to your pitch makes you easier to forget, not harder.

When someone asks what you do, what comes out of your mouth?

I am going to guess it sounds something like this. “I’m a CPA. I do tax returns, bookkeeping, some payroll, a little planning, and I help people who get into trouble with the IRS.” Five services in one breath. You said all of it because you were afraid that if you left one out, you might lose a client who needed that one thing.

Here’s the problem. You just described half the tax professionals in your county. The person you said it to nodded politely and forgot you in eleven seconds, because you gave them nothing to hang their memory on. When you are known for everything, you are remembered for nothing.

That stops today. In this post I am going to walk you through how to choose a profitable niche and position your practice so the right clients find you, pay your full fee without flinching, and refer you by name to people exactly like them. This is the same positioning work we drill inside Tax Resolution Academy®, and it is the highest-paying decision you will make all year that costs you exactly zero dollars to make.

The Generalist Trap (And Why You’re Stuck In It)

I know what you’re thinking. “But Dan, if I pick one thing, I’m turning away everyone who needs the other things. I can’t afford to narrow down. I need every dollar that walks in the door.”

I get it. I respect it. And I’m telling you it is the exact belief keeping your fees flat, your revenues low and your weeks at 60 hours a week.

Here’s what’s actually happening. The generalist competes on one axis: price. When a prospect cannot tell the difference between you and the three other firms they called, the only lever left is “who is cheaper.” So you get beaten down on fee, you take the work anyway, and you fill your calendar with low-margin returns from people who will leave you for a $50 coupon next February.

The specialist competes on a completely different axis: “this person fixes my exact problem.” A small business owner who just opened a Letter 1058 (the IRS final notice of intent to levy) does not want a generalist. They want the person who handles IRS collections all day and has … Continue reading

How to Raise Your Fees Without Losing Your Best Clients

Every year you hold your price steady, you quietly give your clients a raise out of your own paycheck.

When was the last time you raised your fees? Not “added a line item.” Not “charged the new client a little more than the last one.” I mean actually went back to your existing book of business, the people you’ve carried for years, and told them the number was going up.

For most of the tax professionals I coach, the honest answer is “I can’t remember.” Three years. Five years. If ever! One guy told me he was charging a client the exact same $200 for a return he first quoted in 2014. Same client. Twelve years. Same two hundred bucks.

Read that again. Twelve years of inflation, twelve years of harder returns, twelve years of your time getting more valuable, twelve years of expenses increasing and the price never moved.

You are not running a practice. You are running a charity, and you’re the donor.

Here’s the promise. In this post I’m going to walk you through exactly how to raise your fees without watching your best clients walk out the door. The math behind why you have to. The real reason you haven’t. The script, almost word for word. And what to do with the handful who push back. This is the same kind of practice-building work we teach inside Tax Resolution Academy®, and the willingness to send one letter is the only thing it costs you.

The Math You’ve Been Avoiding

Let me do the arithmetic out loud, because the numbers are uglier than you think.

Say you’ve held a client at $400 a return since 2019. Feels loyal. Feels like good service. Now run the inflation on it. To have the same buying power as that 2019 $400, you’d need to charge somewhere north of $500 today just to stand still. So you didn’t “hold your price.” You gave that client a raise every single year, out of your own pocket, without them ever asking.

Now stack it. Say you’ve got 200 clients and you’ve been underpricing the book by an average of $150 each. (Your numbers will vary. These are illustrative, not a promise.) That’s $30,000 a year. Gone. Every year. Not theoretical money, not “potential.” Real revenue you earned the right to and chose not to collect.

And here’s the part that should sting. That $30,000 isn’t sitting in a … Continue reading