“Riches in niches.”
It’s a cliche, because it’s true.
If you’re sick and tired of hearing me wax poetic about niching for the past two weeks, GOOD. That means you’re listening. 🙂
Look, you can ignore it all you want. But it’s true. If you want to make more money, you need to niche.
When I grew a tax resolution firm as an employee, it was already niched — tax resolution only. We then niched a step further, focusing heavily on construction trades. That’s when things really took off.
When I went into private practice, things were just sorta OK until I stumbled into the trucking niche. Then, it took off like a rocket.
Moss Adams, the largest accounting and consulting firm headquartered in the western United States, and the 15th largest accounting firm in the country, is heavily niched within the real estate development and telecommunications industries.
When you niche, it makes everything in your practice easier. Way, way easier.
How does it make things easier?
And how exactly do you select your niche?
For that, you’ll need to read the August issue of “The Profitable Accountant”. And TODAY is your last chance to subscribe before it goes to the printer, because I’m sending it off first thing tomorrow morning. In this issue, you’ll find:
-the mindset shift you need to make in order to niche
-examples of successful tax resolution niches
-how to leverage your past work experience, hobbies, and connections to help you choose a niche
-how to utilize case studies and surveys for business research
-a 3-page exercise to develop your perfect client Avatar
“But wait, there’s more!”
Yes, there’s more. But to get it, you need to become a Gold member TODAY. No more excuses. Click on over to: