The marketing tactic of the times

In the October issue of The Profitable Accountant, we are covering a marketing tactic that is clearly a sign of the times in which we live.

But, it’s definitely not new. In fact, I started doing initial testing on this marketing tactic in my tax firm in Q4 of 2013, and rolled it out in production mode in 2014. It was an excellent addition to the marketing mix of my firm, and had the additional benefit of providing immediate, up-front payment from new clients before I ever even spoke to them.

What is this magical marketing method?


Yep, webinars. To consumers.

Back in the day, it was not easy to get your average consumer to show up for a webinar. There was extensive follow up required, and it was not uncommon for me to have to provide a certain level of tech support to get them on the webinar because of the requirement to install the webinar app on their computer.

But now, in the current pandemic environment, more and more consumers have become accustomed to attending webinars. They already have Zoom, GoToWebinar, or Google Meet set up to use on their computer.

This strategy worked in 2013, and it works even better in 2020 as people have become accustomed to attending webinars.

So, questions you may have…

  • How do you choose a webinar topic?
  • How do you promote your webinar to get registrations?
  • What tech tools do you use to host the webinar?
  • What marketing automation software is best for doing follow to registrants and attendees?
  • How do you go about converting webinar attendees to consultations?

These questions, and many more, will be answered in the October 2020 issue of The Profitable Accountant.

But to get it, you need to be a subscriber. This issue goes to press next weekend, so you have until Friday night to get this issue. To start your monthly subscription to the most profitable newsletter in the tax and accounting realm, get to clickin’:

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