I haven’t been writing to you during the course of the past couple months because I know how busy you have been with tax season (and if you weren’t that busy, then we should talk!).
Now that all of us are wrapping up tax season, however, it’s time to think about what you want to accomplish for the remainder of this year.
It’s so easy to just sit back and take a breather from it all, but right now is the time to begin big, wonderful, and potentially scary things.
Why is this? Because you’ve been working your tail off for two straight months, which means you have MOMENTUM. You’re in a position right now that is enviable from a business perspective: You’ve gotten used to the longer hours, time away from family,
missing your favorite TV shows.
This means that NOW really is the time to launch new marketing initiatives, push your firm into new practice areas, offer even greater value to your existing clients.
If your entire practice is return preparation based, then this is even more important for you to think about: What other services of value can you offer your clients through the rest of the year? You JUST had close contact with your clients, NOW is the time to solidify that relationship going forward.
Now that I’m starting up the newsletter again, we’re going to explore this issue in greater depth here over the next couple weeks on this exact topic. This is such a critical time of year for all of our practices, so don’t be surprised if you start hearing from me daily or almost daily.
Let’s continue the momentum of tax season, and make 2012 a record year!… Continue reading