Live Webinars – Week of May 25-29, 2020

Employee Retention Credit… IRS Statutes of Limitation… Cybersecurity… Content marketing — That’s what’s on tap this week. Let’s dive in!

Monday, May 25, 1pm PDT (4pm EDT)
Content Marketing Essentials For Tax Firms
Join yours truly for an exploration of this important business development topic. Whether online or offline, whether bookkeeping or tax resolution, whether truckers or doctors, content marketing is one of your most essential marketing activities. We’ll discuss the core components of your content marketing strategy, typical costs you’ll face for getting various things done, and look at some examples of content marketing being done by other tax and accounting professionals. Click here to register.

Tuesday, May 26, 11am PDT (2pm EDT)
IRS Statutes of Limitation: ASED, CSED, RSED
Dan Henn, CPA delivers an updated edition of his classic 1-hour CE/CPE class on statutes of limitation for assessment, collection, and refund. If you’re engaging in taxpayer representation, then understanding these three areas of statute are fundamental to properly representing your clients. Click here to register.

Wednesday, May 27, 10am PDT (1pm EDT)
Cybersecurity: The Current State & How To Protect Your Firm, Part II
The second in our two-part CPE series presented by cloud service provider Coaxis Hosting will focus on data security and regulatory compliance within your IT systems. Tax professionals are a frequent target of cybercriminals, due to the sensitive nature of the client data we store. We all have a legal and ethical responsibility to safeguard our client data, so this is a topic you should be learning as much about as you can right now. This class is free, and provides 1 hr of CPE for CPAs. Click here to register.

Thursday, May 28, 10am PDT (1pm EDT)
Exploring Payroll Tax Options with Chrisa Anderson, CPA
While most of the media attention has been given to the PPP loan program, the reality is that small businesses have other options to help them address their payroll costs during the current recession. On this fireside chat (no CPE), my guest Chrisa Anderson, CPA will join me to discuss these other options, including the Employee Retention Credit, that are available to your business clients. We will discuss the decision making process that goes into selecting the right option for your client, as well as how to use these payroll tax options as a marketing opportunity to help grow your practice. Click here to register.

Friday, May 29, 7am Continue reading

When your clients do better, you do better

We are in the profession of helping others. It’s what we do.

It also just so happens that the way in which we do it pays very well.

It’s a win for you, a win for your clients, and a win for society as a whole.

But here’s something you may not think about very often, but is an eternal truth: When your clients make more money, YOU make more money.

The more money your clients have to invest, or the bigger their business grows, the more of your services they consume.

Thus, doesn’t it make sense that you do everything you can to help them grow?

Providing strategic coaching to your clients, to guide them towards greater prosperity, is a service that you can offer. You become a critical asset to the financial well-being of your clients.

How to provide this particular service is the subject of my conversation with Joey Brannon, CPA, tomorrow. If you have any interest in helping your clients grow as people and business owners, you’re going to want to tune in this webinar. Join us tomorrow at 10am PDT (1pm EDT). Go here to register:

https://attendee.gotowebinar.com/register/4060427578765193228Continue reading

2 webinars, 1 marketing plan, and a llama

This past week was amazing.

I’m incredibly fortunate to get to work with a great group of tax professionals. Last week’s Coaching Retreat for Tax Resolution Academy® members created some powerful breakthroughs for those that participated. I was very hesitant about trying to do such an event online, but Dan was confident it would work, and it did. Thank you to each of you that participated, as I always learn a lot from those retreats myself.

That was followed by our first ever Tax Resolution Start Boot Camp conducted on-camera via livestream. Again, I was hesitant that it would work, especially with the case study exercises and group discussions, but it went better than I could have hoped. Based on feedback from this first group, we’ll be making some tweaks for future classes to further adapt the learning experience to the online environment. For all intents and purposes, I am assuming that we will be conducting ALL seminars and workshops online for the entirety of 2020. If you plan to participate in a future session, I’d encourage you to install the GoToMeeting app now and test it in order to be ahead of the curve on any technology gremlins.

This coming week, I am retreating deep into my writing bunker in order to work on a project that I am literally 6 months behind on. For those of you that have already pre-ordered the 2020 Collections case work checklist update, this week’s for you. 🙂

I will re-emerge from the bunker on Friday morning, in order to have a fireside chat with Joey Brannon, CPA. Joey is the founder of Axiom Strategic Consulting LLC, a business advisory firm in Florida. He os also the creator of the Strategic CPA course, a program teaching other accountants how to add small business advisory services to their practice. On this webinar, we will discuss the centrist role that you can play with your clients to help them achieve their long-term goals. This is a conversation I’ve been wanting to have with Joey for literally a year and a half, so I’m super excited about it, and I hope that you’ll join us.

Again, that’s next Friday, March 15, at 10am Pacific (1pm Eastern). Click here to register.

The following week, on May 19th, Dan Henn, CPA will be teaching the best 8821/2848 class on the planet. He normally teaches the two separately, but I … Continue reading