Tax Marketing QuickTip #5: Collecting Leads Online

Ultimately, the purpose of all your direct response lead generation marketing is to do exactly that: Generate leads.

There are many different ways to collect those leads. For example, you can direct people to call a phone number, go to a web site, physically show up somewhere, send something via postal mail, send a fax or email, etc.

Before you scoff at the idea of using 24 hour recorded information phone lines or having people fax something to you, you should know that for the right target market, offer, and marketing message, those response mechanisms still work perfectly fine.

During my international travels, I developed a distinct preference for email communication above all else, and thus that’s ultimately where I would drive leads, but it would often take some time before they got into my email pipeline.

Now days, I definitely prefer webinars for many reasons, and I now use them in all my business operations, including being the single point of entry into my world for tax resolution prospects. In other words, all of my direct mail, all of my telemarketing, and all of my online lead generation send people to the same place: A webinar registration page.

Regardless of whether you’re doing webinars, offering free reports, scheduling a “Tax Debt Settlement Analysis”, etc., collecting leads online all require the same technology set.

There are a bazillion different ways to do this, but since this is a Tax Marketing QuickTip, I’m just going to give you the short version, which represents the technology stack that I’m currently using to collect leads:

  1. for domain names. I currently own over 150 domain names, and the vast majority of them are simply landing pages for collecting leads. I simply use their URL redirect feature to tie the domain name to the landing page.
  2. for landing pages. There are numerous ways to create landing pages, and you do not need a service to do so. But LeadPages makes it quick, easy, and simple to create beautiful landing pages and tie them into an email list service.
  3. for managing email lists. Again, numerous ways to do this, but Aweber is highly reputable in the email marketing space, extremely affordable, and easy to use. I’ve been using them for over a decade.
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Hooking these three things together is incredibly easy. I create the lead response widget for my offer, create a new Aweber list, make a LeadPage for it, and tie the LeadPage to the domain name. Aside from creating the lead response widget itself, the full process literally only takes about 15 minutes.

Are you enjoying these Tax Marketing QuickTips? If so, I’d like to invite you to venture further down the rabbit hole, and join me and Dan Henn, CPA for our upcoming Tax Season Success Webinar Series. Over the course of four webinars (all presented at no charge), you’ll see how to make next tax season your best ever.