Like a zombie punching through six feet of dirt to rise from the grave, Tax Marketing QuickTips are back!
These were a popular feature on this blog from, umm, like, three years ago. Then I got all distracted and whatnot by starting a software company. Some people, right? 🙂
These QuickTips are intended to be exactly that: Short, actionable steps you can implement in just 10-15 minutes that will improve your tax practice in a small way. These are not meant to Earth-shattering, but more than anything are here to serve as a simple reminder for you to do something occasionally to work on your practice, rather than just in your practice.
Today we’re going to talk about one of the oldest, simplest, and cheapest lead generation tactics that exists: Posting flyers wherever you can.
You know the kind I’m talking about. The simple 8.5×11 sheet of paper with some simple ad copy and a compelling call to action, with the bottom of the flyer configured in a vertically cut “fringe” that people can tear a piece off of that contains your call to action response info: A phone number, website, etc.
I can already hear thousands of CPAs, lawyers, and EAs screaming out an exasperated, “Are you freakin’ kidding me?!?!”
No, I’m not kidding. This is tots for realsies.
Select one service that you offer, and one offer. Apply the KISS principle here — that’s “Keep It Simple, Stupid”, if you’re not familiar.
For example, put your mugshot in the upper left corner, and in giant print put “Is the IRS making your life a living nightmare? Call Joe to schedule your complimentary Tax Debt Settlement Analysis…”. Or try something like, “What does the IRS have planned for YOUR retirement? Call Jane today for your complimentary Retirement Tax Assessment…”.
Post these up in locations around town. Apartment complex and HOA clubhouses often have bulletin boards. Community and senior centers. Grocery stores. Beauty salons. Laundromats. UPS Stores. Churches. Saloons. Civic and fraternal organization halls (VFW, American Legion, Knights of Columbus, etc). Neighborhood kiosks. Real estate brokerage office agent boxes. Community colleges. Put them everywhere you can.
- Ask permission before posting (obviously).
- Don’t expect miracles. The lead volume will be very, very low.
- Understand that your only targeting here comes from the placement, so understand the type/quality of leads that certain placements will generate.
With your expectations properly set, this tactic can generate a tiny but steady trickle of leads, some of whom will become worthwhile clients. If your marketing budget is literally in the ballpark of $10 or $20 (for printing), this is a really solid addition to outbound cold calling (which should be your cornerstone no-budget marketing tactic). To convert this from a poor marketing tactic to a lazy marketing tactic, simply hire a local kid to post the flyers for you, or use a local flyer delivery service (most large cities have one).