Utterly confused about where to begin with marketing your tax practice?
If you’re on this page, then you’re not as confused as you think. Being here is recognition that you need a real marketing plan for your firm.
However, in order to get started with properly marketing your tax practice, you need a solid foundation in marketing concepts. While shiny new marketing ideas (really, just new “media”) with gurus materializing out of nowhere are constantly popping up, fundamental marketing is fundamental marketing, whether it’s 1812 or 2012.
Fundamental marketing is smart marketing. When you’re just getting started with a real marketing plan, there are really only two fundamental rules you need to follow:
1. Every bit of marketing you do, no matter how small, must be held ruthlessly accountable for measurable results.
2. Test, track, and measure everything. If you can’t measure it, see rule #1.
What do we mean by measurement? This means that no matter what your marketing message says, no matter what media you use to get it out there, and no matter who your target market is, you should be able to track every lead, every client, and every dollar of revenue that comes from that marketing.
For example, if you send 2,000 letters to tax liens in your state, you should know precisely how many phone calls you received, how many appointments you got, how many new clients came in, and how much money they spent with you.
Look at the flip side of this equation: You should be able to track precisely where every dollar of revenue in your practice comes from. When you look at a particular client, you should be able to look up what marketing piece brought them in and through what medium.
This type of marketing is called direct response marketing. The basic idea behind the concept of direct response marketing is that no marketing should be conducted if you can’t track the results that it gives you.
To get you started with direct response marketing, I have created this course titled How To Successfully Market Your Tax Practice With Direct Response Marketing. In this course, you will learn the following:
- An overview of