In the spirit of getting ready for the end of tax season, and planning for the rest of the year and the Great Big, Scary Marketing Things we’re going to be discussing (and implementing!) over the coming weeks, I wanted to start with a brainstorming exercise. This is a list of things I came up with in a span of about 10 minutes for marketing a tax practice. Go through this list yourself, and think about how you could use these ideas in your own practice.
Heck, just go ahead and print this out (paper…they still make that, right?) and jot down a short note to the right of each idea about how you could use this in your own business. For example, can you use a particular media for getting new clients? For keeping in touch with existing clients? For promoting a seminar? How can you interlink multiple ideas together?
Then, I challenge you to add AT LEAST five things to this list of your own. Keep in mind that while most of what I’ve written here are actually marketing media, don’t limit yourself to just the various media. What marketing message can you think of to use for a particular media? What about different target markets you could go after, and what you could say to them?
7. Internet discussion boards
8. Public bulletin boards
9. Door hangars
10. Post-It Notes
11. Commenting on blogs
12. Direct mail postcards
13. Direct mail newsletters
14. Referral request letters
15. Local newspaper classified ads
16. Classified ads in trade publications
17. Your own blog
18. Your own email newsletter
19. Local seminars
20. Press releases
21. Meetup.com meetups
22. Presenting at local organizations (Kiwanis, Chamber of Commerce, Board of Realtors, etc).
23. Business cards
24. Ebay (service section)
25. Kijiji (eBay classifieds)
26. Network on LinkedIn.com
27. Post vides on YouTube, Vimeo, etc.
28. Host a live weekly web show on UStream
29. Reactivation letters to former clients
30. Radio interviews
31. Flyer inserts in local newspapers
32. Bandit signs
33. Street corner sign wavers
34. Trade shows (collect people’s contact info!)
35. Customer … Continue reading