Marketing: Cheap vs Done For You

One of the more interesting preliminary results coming from the summer survey is that a lot of practitioners indicate that they want marketing solutions to grow their tax firms that don’t cost much money, but also want direct mail and digital marketing done for them.

There’s a serious disconnect there, and I thought it was worth addressing really quick.

You know the old joke…

Fast, good, or cheap. Pick two.

That’s what we’re really talking about here. “Fast” and “cheap” in particular don’t live well together when it comes to marketing, so you must set realistic expectations. If you want it all done for you, it’s not going to be cheap.

For example, if you want to hire me to create a 100% custom, self-contained, turnkey, multi-media, multi-channel tax resolution sales and marketing funnel for your firm, you’re going to pay me between $75,000 and $100,000 to build it all, and it’s going to take 3 to 6 months. On top of that, I won’t even entertain the idea of doing it unless you’re willing to commit no less than $5,000 per month for two solid years in order to implement the system. (Just for the record, I no longer offer this service).

Contrast that with the “poor marketing” model, where you have more time on your hands than money to invest into growing your tax firm.

Under that model, you can, just as an example, invest just $67 into my detailed, step-by-step ebook for Creating Online Tax Client Lead Funnels and start with at least the digital marketing component yourself. It’s going to take you a lot longer. You’re going to spend a lot more time testing different headlines and offers to find what works for your firm and your target clients. You’re going to have periods of frustration. You’re going to end up with lots of questions along the way, and have to spend time seeking answers.


You can get it done within the confines of a tight budget.

I know this might sound a bit discouraging. But I think it’s important for all tax firm partners and owners to run their practices from a solid foundation of reality in order to properly managed limited resources.

Managing limited resources appears to be a topic of interest, so expect to see more of that on the blog going forward.