30-Day Tax Firm Challenge: Day 30

Day 30.

Can you believe it’s been a full month?

Time for an assessment: On how many days did you actually complete challenges?

In all honesty, if you completed one of the challenges on at least 1/3 of the days I sent them out, I’d say you’re probably in the uppermost quartile of successful accountants.

If you completed less than that, or chose not to participate at all, then I would encourage you to go back through the blog archive of each challenge day and give it another go, on your own schedule. Maybe commit to every other day, or every third day. Whatever works for you to get on track with your marketing and practice management.

For myself, I think I did OK. I missed three days all told, and got them out after noon Pacific time on several days. So I’ll give myself a B+ on this assignment. But I did accomplish my objective, more or less, which was to jumpstart my writing again and forge it as a daily (or near daily) habit.

Our final challenges in this series are, quite honestly, the most important. Over the past month, I’ve shared with you a wide variety of both digital and offline marketing tactics, along with practice management strategies. Every few days, I had to brainstorm what to write about — I didn’t start with a massive list.

All told, that means I’ve had to come up with 90 things for you over the past month, including this here today. Now, it’s your turn…


Online Marketing

Brainstorm your own list of 5 digital marketing challenges.
Estimated Time: 20 minutes

Look back through the archives. Look back through other posts on the blog. Thumb through some marketing books. Do some Google searches. Get inspired.

Create a list of five digital marketing strategies you want to try or that you at least want to learn more about. These are YOUR five. Not mine, not a colleagues.

You’ve seen enough examples, and have access to a wide world of resources — coming up with just 5 should be a piece of cake.

See why this is the most important challenge? It’s because now you’re starting to think like an entrepreneur and marketer, rather than just an accountant.


Offline Marketing

Create a list of your own 5 offline marketing challenges.
Estimated Time: 20 minutes

Basically the same as up above, but offline.

Think about new ways to use different marketing media. Look into media that we haven’t talked about, such as TV, taxis, and billboards. Explore print catalogs, looking at the different things they offer. Peruse the aisles at Staples, and look for unique ways to package and send mailers that will increase open rates.

Make your list. Check it twice. Implement.


Practice Management

Find an executive, business, marketing, or life coach to work with.
Estimated Time: 2 hours

Capitalism doesn’t exist in a vacuum.

Neither does success.

I have never met a successful person that didn’t have mentors and coaches along the way. Most of them also do or have belonged to mastermind groups, which we discussed yesterday.

I’ve had mentors and coaches my entire life. From high school physics through ice dancing, coaches have always been a part of my life. I’ve been blessed to have some great mentors, and I simply wouldn’t be where I am right now in life without their influence and assistance.

When we started Prolaera last year, we knew we could use some help. That’s why, as a company, we participated in a three month immersive mentoring program for tech startups (called an accelerator). Two full days per week (Mondays and Fridays), this program put us in front of experts of all sorts, people that are leaders in their respective fields. Even nine months later, we’re still heavily benefiting from those coaching sessions and ongoing mentoring.

Some mentors can be found for free. Most are not. Mastermind groups can be free, many of the best are not.

I’ve paid as little as $150/month for professional life coaching from a licensed psychologist. I’ve also paid $700 per hour for marketing coaching, and I’ve paid every price point in between. Heck, our participation in that tech startup accelerator wasn’t free. It cost us a decent chunk of equity in the company, but it was worth every bit of it.

A coach can help you get from where you are to where you want to be faster than you can get there yourself. Coaches provide alternative viewpoints, and help you get over hurdles they’ve had to deal with themselves.

So your challenge for today is to invest the time into finding a coach. You know what you need to work on — and if you don’t, there are coaches that help you figure that out, too!

If you need marketing help, look for a marketing coach.

If you’re having challenges with organization and time managements, there are coaches for that.

If you need to work on being a better manager, get an executive coach to help you with that.

Find a coach or mentor to help you move forward. You’ll be glad that you did.

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