There are a few Tax Resolution Academy® members whose tax firms are grossing well into the seven figures annually.
The majority of members are earning comfortable, upper middle class incomes.
And there are some long-time members that can still barely afford to pay their rent each month.
Oops. I’m not supposed to mention that last part. It’s bad for my “brand” to tell you the truth. Oh well, cats outta’ the bag now.
All these tax professionals have similar training. They all have access to the same training videos, webinars, and marketing tools inside the Academy. They all get the same answers from me about how to marketing their services.
So why the disparity in revenues?
Is it gender inequality? Institutionalized racism? Religious intolerance? Privileged by birth? Topics I’m so obviously qualified to address, right? 🙂
Honestly, I just don’t think that such issues explain the revenue spectrum I’ve seen with the tax professionals I’ve worked with over the years. Why?
Because all the tax pros I work with are people that made a choice to start their own business.
No matter what your race, gender, orientation, religion, national origin, socio-economic status at birth, or anything else, things change dramatically once you choose to be your own boss.
Once you own the company and make the decisions, there is nobody in HR to blame for not getting that promotion. Everything becomes YOUR responsibility. And thus, the success or failure of your business depends entirely on the choices you make. How you choose to respond to business challenges.
Did your local government shut down in-person business operations due to the pandemic? OK, how did you choose to respond? Are you a woman trying to sell your accounting services into a male-dominated target market that has a “good ol’ boys club” mentality? OK, what choices will you make to succeed in that environment? Are you a recent immigrant to the United States trying to build your tax practice but concerned about community racism that exists where you live? OK, how are you going to choose to market yourself to address this challenge?
I was raised as poor “trailer trash” in the boonies of Wyoming. I’ve been through Chapter 7 bankruptcy and homelessness. Two divorces. I’ve made a lot of bad choices in my life. Quite frankly, I was never expected to make much of myself.
But I’ve also made some good decisions in life, and those good … Continue reading