Jassen Bowman EA

Tax Marketing Success System

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Discover How To Become The DOMINANT Tax Return Preparer In Your Area In 2012!

Regardless of whether you have an established tax practice or are just starting out, one simple fact stands out above all other things in your role as a tax professional:

If you can’t get clients, you’re going to starve.

It’s a very, very simple equation: If you prepare tax returns for a living, then you need people walking through your door with a tax return needing prepared in order to make a living!

Even if you have an established practice, you need to replace return volume that you are losing to tax software, IRS Free File, or even tax practitioners that ARE mastering the keys to attracting customers.

Fortunately, just like being a tax professional, becoming great at getting paying clients is nothing more than another learned skill that ANYBODY can master.

As a tax practitioner, you should take great pride in your education, in your tax knowledge, in your ability to recognize missed opportunities for tax savings, and in your ability to prepare an accurate tax return.

At the same time, however, you should take great pride in knowing how to make yourself available to the people that need your expertise. After all, that’s what we do, right? We help people. Therefore, you should feel GREAT about learning and doing marketing, because by learning and doing marketing, you are doing the things necessary for the people that NEED YOU to actually be able to FIND YOU.

When you understand both the theory and the practical mechanics of marketing, you can literally create a MACHINE that runs almost on auto-pilot, that brings you in a steady stream of new prospects. And when you understand “sales”, you know how to convert those prospects into clients — and the best part is that there is nothing required from the old fashioned notion of what “selling” is. In reality, as a service professional with your marketing done properly, people don’t need to be “sold”. Instead, the “sales” process becomes merely the initial consultation, and “closing” is simply the act of preparing their tax return and getting paid.

Marketing and sales are, in my mind, such interconnected processes that it’s hard for me to separate them. Some people view marketing as the process to get them to come to you, and sales as the process where they pay you. To me, sales is a natural … Continue reading

Paralegal Assistant Training Program

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“Free Up Your Time To Work On The Most Important Aspects Of Your Practice By Training An Assistant To Handle Certain Tasks”

Everybody has heard it before: If you want to make $100 per hour, you have to stop doing $10 per hour tasks.

Let’s face it: If you are a licensed tax professional and want to grow your practice, then you have to utilize your time effectively. Is filling out a Form 433-A the most effective use of that time? Probably not.

At some point in the growth of your tax resolution practice, you are very likely going to hire an assistant. Your first assistant will likely be more than just a paralegal, more than an administrative assistant, and more than a sales/marketing assistant, but rather all three at the same time.

A paralegal assistant working with you on tax resolution cases can be a tremendous asset. By typing up IRS forms, preparing letters and faxes to clients and Revenue Officers, and working with clients to secure financial records, you become free to spend more time focused on negotiating successful tax resolutions, conducting new initial consultations, and working on marketing to grow your practice.

A sales/marketing assistant can assemble and send new client proposals, send out marketing pieces, field questions from prospects, and cold call new business prospects.

This training program covers aspects of both sales/marketing AND tax resolution. This program is meant to take a reasonably intelligent and competent person off the street and train them to be your key to freeing up your time to conduct tasks that are more valuable to the growth of your practice.

The program is broken up into 10 distinct units, covering tax resolution, file handling, financials, and more. The program is meant to be comprehensive enough to teach your new assistant everything, but flexible enough to fit into your existing way of doing business.

Your purchase of this program comes with lifetime updates, and we do regularly update the content of the included units and template letters and procedures. In addition, your one-time purchase allows you to use the program to train any employees at one location of your firm, increasing the value of the program to your entire company.

Training Outline

Unit 1 – Tax Liabilities (Where The Problem Comes From)

Overview of IRS Collections and Tax Problem Resolution
Tax Types & Tax Forms
Federal Tax Deposits
Penalties and Interest

Unit 2 – Tax Resolution … Continue reading

Update on Individual (1040) Lien Leads

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For those of you that specialize in assisting individual taxpayers instead of businesses, you may have noticed some recent upsets in the leads world. Due to increasing regulation and pressure from the Federal Trade Commission, it’s getting harder and harder to access individual taxpayers through the telephone. One of the largest list brokers in the country recently quit offering tax liens at all due to these issues.

Here at Tax Liens HQ, we are still offering 1040 tax lien leads, but we recently made the decision to no longer offer phone numbers on those leads, and I’d like to explain why that is and what your options are instead.

If you are calling individual consumers at all, the FTC requires that you have what is called a SAN number. This is a subscription number to the national Do Not Call list registry. Even if you purchase phone numbers from a list broker, you are still required to have your own SAN number and remove numbers from your list that are on the Do Not Call List, even if the list broker says they do it for you.

Subscribing to the Do Not Call list is not inconsequential. A SAN number that covers the entire United States costs around $15,000. However, this is nothing compared to the FTC fines for telemarketing to consumers without a SAN number. The fines can be as high as $11,000 PER PHONE CALL.

So what does this have to do with us no longer offering phone numbers? The FTC has recently begun to hold list brokers accountable for the actions of their customers. There is pending civil litigation around this issue, since depending on who you ask, the law doesn’t allow for this, but the FTC is doing it anyway. Since we are a fairly small “mom and pop” business, we simply cannot afford the liability exposure if the FTC were to make an issue with us providing phone numbers to our customers and our customers failed to obtain SAN numbers and comply with the Do Not Call List rules and the Telemarketing Sales Rule. So, long story short, our attorney told us to stop.

So where does this leave you for obtaining phone numbers? Check out various phone append services that exist online, and pick one that meets your needs.

Alternatively, have you considered direct mail? For the cost of a SAN number for the entire United States, you could … Continue reading