Last week, my good friend James Orr (creator of the Real Estate Financial Planner software) invited me to speak at his weekly real estate investor club meeting.
My 2-hour presentation had absolutely nothing to do with taxes. Rather, I was speaking about the impact of credit scores on your ability to invest in real estate, and how to improve your credit score.
Again, absolutely nothing to do with taxes.
In fact, I emphatically stated at both the beginning and end of the presentation that I wasn’t there to answer there tax questions. But, of course, in my introduction I did mention my IRS Collections background.
And guess what?
After the two hour presentation, as people were leaving, I had one person approach me for a brief discussion of their tax issue, and they asked what my rates were.
There were about 40 people in the room, and despite my request that they don’t, one person asked if I could help them. I told them I was no longer actively taking tax clients, but could refer them to somebody in my network.
If I had wanted to, I could have picked up a tax client that night, when I wasn’t even speaking about a tax topic.
This is what happens when you give presentations. It’s a natural, inevitable occurrence.
That’s why you should be doing public speaking. Out of the top 3 marketing strategies working most effectively right now for independent tax professionals to attract new IRS Collections clients, this strategy is #2 in effectiveness. And quite frankly, it’s very close to, and interacts highly with, #1 (referrals from other tax professionals).