A better use for your “Black Friday” dollars


It’s a concept that I’ve embraced for most of my life, in one form or another.

When I was traveling around the world, I took only what I genuinely needed. I reached the point where I could travel indefinitely with just a 9 pound carry on.

Even now that I’ve bought a house and “settled down”, I’m still a minimalist. The house I bought is actually a duplex, and I live in the smaller of the two units. And I have no furniture. The living room is simply the dog’s room.

The dining room displays the only sense of human habitation, due to the three computers, five screens, video equipment, etc. In other words, my office.

Now I realize that this sort of minimalism isn’t for everybody. I get that I’m a rare kangaroo on the landscape of American materialism. So I’m not going to get preachy about it.

But here’s what I will get preachy about: What you spend your money on is a direct reflection of your priorities in life.

Personally, I value life experiences over possessions. Thus, I try to spend my time and money accordingly.

“Hey Jassen, what does this have to do with tax and accounting practice marketing?”

I’m glad you asked. Or, I asked, and I’m answering myself. Maybe that’s a bad sign.

If you actually read the TaxMarketingHQ.com blog, actually read the emails, belong to any of my programs, then you’re indicating an interest in a particular subject: Marketing your practice.

What do you do with this information? What actions do you actually take with what you learn from being part of Jassen’s World?

As you’re being pounded with Black Friday, Small Biz Saturday, and Cyber Monday promotions, I’d like you to think carefully about the material possessions that you’re spending money on. Ask yourself an important question: Does this purchase further my real objectives in life?

To be more specific: Could this money be better spent on something that creates revenue?

Before you spend $950 on that new Sony 55-inch 4k moving picture box (an actual deal on Amazon right now), give some consideration to whether or not that money could be applied to multiplying itself.

For less than that new TV, you can get started with a program like Gruntworx, which eliminates the manual data entry for tax prep. How many additional returns could your team do if you eliminated this manual grunt work?

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For less than this TV, you can purchase a year of Canopy, which will allow you to significantly increase your tax resolution case load, significantly boosting your revenue capacity.

For less than $950, you can buy a new homebuyer list and send direct mail to upper-income homes in your area. To people that just moved in. That need a new accountant. If you do no other 1040 season marketing, at least do this.

For $950, you can get a lot of new eyeballs through PPC ads to your free report or webinar registration landing page. That’s a lot of new people into your sales funnel.

If you’re serious about growing your practice, and making more money, you have to start thinking long term. Seriously, is your current TV really all that bad? I watch Hulu on a 10.4-inch laptop screen because I haven’t owned an actual TV since 2007, and I get by just fine.

Purchase decisions that you make TODAY, on this busiest shopping day of the year for Americans, can literally have an impact on your future revenue.

I’m all for spending money on personal gratification. I’m just as gluttonous as anybody else — spending three months at a time in western Europe isn’t cheap.

But I’m also willing to accept a tiny bit of personal discomfort to make bigger things happen, and I would encourage you to be willing to the same. I’m not saying you need to live in a van down by the creek in order to get ahead, but doing so definitely worked well for me!

So give this some thought today while you’re shopping, and instead of that new big screen TV, give consideration to investing some capital into the future growth of your business. The payoff only needs to be delayed by a few months, and I think you’ll come to enjoy the thrill of multiplying your money.