36 ways to get traffic to your firm’s web site

We’ve discussed in the past few weeks some of the things you want to have on your web site, how to keep people coming back, and how to do keyword research. All of this is well and good, but we’re still missing one key ingredient: Traffic.

You can have the best web site on the face of the Earth. You can have the highest possibly converting lead generation offer. Heck, you could even give away all of your services absolutely free on your web site, but without eyeballs, nobody will even take that offer.

Getting traffic to your web site is no different than any other marketing challenge. Many an internet marketing guru will yell and scream that Internet marketing is a unique beast, but it’s not. The Internet is just another medium, and your web site is just another vehicle for delivering information about your services to prospective clients. So, here are 36 ways to generate traffic to your web site. Notice that half of them are actually offline methods.

  1. Article directory submission
  2. Press releases
  3. Guest posting on other blogs
  4. Forum/discussion board participation
  5. Blog commenting
  6. Videos
  7. Pay Per Click
  8. Search engine results
  9. Social media
  10. Social bookmarking
  11. Direct mail
  12. Your inbound voicemail greeting
  13. Telemarketing
  14. Flyers
  15. Business cards
  16. Guest lecturing at other people’s seminars
  17. Leads groups
  18. Billboards
  19. Street sign wavers
  20. Publish a book
  21. Vehicle displays
  22. Adopt-A-Highway litter patrol signs
  23. Emailing ideal prospects
  24. Pizza box ads
  25. Home Owners Association (HOA) newsletter ads
  26. Trading links with other companies
  27. Restaurant place mat ads
  28. Email joint ventures
  29. eBay listings
  30. Online classified ads
  31. Offline classified ads
  32. Display ads in specific trade publications
  33. Ads on popular community web sites
  34. Rent trade association email lists
  35. Faxes to past prospects
  36. Online content hubs

In reality, this is just the tip of the proverbial iceberg. There are probably hundreds of ways to get web traffic. Some will get a lot of traffic, otherwise will get very little. What matters, however, is having as many entry points for people to enter your sales funnel as possible. Not only does this increase lead flow overall, it also prevents the loss of any one lead source from destroying your business.