Yesterday I hit a bump in the road in my own habit-building exercise, which you’re benefiting from via this 30-day challenge. I missed a day due to other business stuff that kept me wrapped up the entire day.
It happens. And we just gotta roll with it.
If you’ve missed one, or even many, days of the challenge, don’t sweat it. The important thing is to get back on the horse.
To help give you a “push” in the right direction, I’m trying something new for the first time tomorrow, and you’re invited:
30-Day Tax Marketing Challenge Round Table
Thu, Oct 27, 2016 1:00 PM – 1:45 PM Pacific Daylight Time
Please join my meeting from your computer, tablet or smartphone.
You can also dial in using your phone.:
United States +1 (408) 650-3123
Access Code: 859-745-917
This is not a webinar, and it’s not a Q&A call with me. It’s a participatory round table discussion. You will have the opportunity to share your experiences with the 30-day challenge, and you’ll receive feedback and suggestions from other practitioners. I will simply be serving as moderator and discussion guide.
That’s the idea, anyway. Of course, it only works if people show up, so if you’re able to join the online meeting during that time, please do so.
Now, on to today’s challenges. You’ll quickly realize that these all look very, very similar, and that’s no accident. To complete ALL of today’s challenges will only take you 30 minutes.
Brainstorm a list of digital lead magnets.
Estimated Time: 10 minutes
A lead magnet is the carrot that you dangle in front of a potential future client in order to get them to enter your marketing funnel.
Lead magnets are things like white papers, special reports, case studies, books, interview recordings, videos, email mini-courses, and the like.
Based on the exercises we’ve discussed in past challenges, you should have a pretty solid image of what your IDEAL™ client looks like. With that person fixed firmly in your mind, answer this one question: What resources and information are they looking for?
Get a piece of scratch paper, open a blank spreadsheet, send yourself a new email, whatever you prefer. Set a timer for 10 minutes. And just brainstorm.
What purely digital, downloadable things would these clients be interested in? What formats? Do they prefer to listen, read, write, interact?
What common questions do … Continue reading